Online Video Master Plan

• Get Attention with Powerful Pre-headline (Optional)

• Attention Grabbing Headline that Identify the Problem

           a. Do You Have this ... (Problem)?

           b. Have You Ever ...?

           c. Are you tried of ...?

           d. Are you looking for ...?

           e. Need ...?

• Show Empathy

           a. I’m just like you ...

           b. Someone is just like you ...

           c. Like you, I had ... (problem) which caused ...

           d. I’ve tried/bought dozens of xxx that promised xxx and nothing worked

           e. I’ve worked with xx number of xxx and was tired of ...

           f. Was looking for ... that I could trust

• Provide the Solution

           a. I have found the solution ... that is easy, cheap, fast, quick, affordable, reliable

           c. You can get this Benefit....

           d. I’m going to show you how I/my Customers did/solved it

• Present the Benefits in Bullet points

• Personal Intro to Show Your Credentials and Build Rapport with Your Prospects

• Give Social Proof / Testimonial.

• Make Your Offer.

           a. If you’d like the same results / services click on the button below

           b. Visit www.YourSite.com

• Give Guarantee First.

           a. Unconditional No Questions, Money Back

           b. Lifetime or Limited - 30 days Guarantee

           The more unconditional you make it the more powerful it will be.

• Specific Call to Action Instruction.

           a. Buy Now!

           b. Limited Time/Trial

           c. Discount

           d. Bonuses or Free Extras with purchase

           e. Trial

• Give a Warning.

• Close With a Reminder.

• Sign off with Your Name to Create Massive Responsiveness.